EDM can be applied to virtually any business area that involves high-volume, operational decisions, or the use of analytics and business rules to improve decision strategies. Here are some of the areas where EDM is used today:
Customer acquisition and retention
Matching prospects and customers with product/service offerings
Core customer decisions-underwriting, channel selection, credit, pricing, etc.
Forms and data management
Work process control
Guidance and employee support
Tax non-filer detection and processing
Customer response and service
Debt collection and recovery
Network integrity assurance
Medical bill review and repricing
Product configuration and design
Check out the Case Studies section for some examples.