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Estudo de caso

Leading home insurer boosts retention through proactive policyholder “win back” communications

Estudo de caso

Client: Leading writer of home insurance coverage

Challenge: Loss of up to 20.000 home insurance policies per month due to attrition — primarily from failure to pay renewal premium

Solution: FICO® Customer Communication Services for Insurance

Results: Contact established with 75% of the lapsed policyholders targeted as profitable customers to win back. 19,6% of the customer contacts resulted in the policy being “won back.”