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CreditBank knew its plans to aggressively expand its consumer banking market share in Lebanon would not be easy to execute.
There are 53 commercial banks in Lebanon with 862 branches vying for the business of just 4,2 million inhabitants-an average of around 4.600 people per branch. How could CreditBank attract profitable new customers and maintain delinquency ratios at acceptable levels in one of the world's most competitive consumer banking markets?
An important part of the solution for the bank was the implementation of a more robust origination system for its credit cards, personal loans, auto loans and home loans portfolios. This would provide CreditBank with the confidence and control it needed to manage risk while pursuing its ambitious expansion plans.