How Consumer Analytics Can Improve Healthcare

This webinar discussed how healthcare organizations are leveraging consumer analytics and adopting best practices from other industries to drive improvements in prevention, early intervention and care management.

This webinar will help you learn more about:

• Innovations in consumer data modeling, behavior profiling and decision analysis that are leveraging multiple channels (i.e. mobile, social networking, text, big data)
• Applying consumer analytics for medical adherence, early intervention, market effectiveness, channel conversion, and resource utilization
• Driving a targeted, personalized approach to well-being plans and disease management by using consumer analytics