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The Digital Generation: Fraud

The Digital Generation: Fraud

Navigating fraud in the mobile world


Who makes up the Digital Generation and why do they matter?  

The Digital Generation (Gen-D) is made up of technologically savvy consumers comfortable using all types of devices and apps. They're open to trying nontraditional products that are fueled by technology.

While Millennials and Generation Y make up a large portion of this audience, Gen-D is more of a mindset. They're having some very expected and unexpected impacts on our economy - and it's a group that will increasingly dominate consumer spending for decades.

FICO recently completed an extensive consumer research study that looks at Gen-D. This report covers data related specifically to Gen-D fraud insights and opportunities.