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Impulsione os comportamentos digitais com correspondências e scores preditivos

Impulsione os comportamentos digitais com correspondências e scores preditivos

Accelerate automotive sales by matching individual customers to the right vehicles, loans, offers and dealerships

Resumo executivo

Hoje, a prática aceita pelo setor de montadoras globais é ignorar em grande parte o indivíduo e aplicar um marketing de base ampla e de massa a grandes segmentos da população. This inefficient approach results in nearly 25% of the price of a new vehicle (US$ 8.500 US) being spent on advertising and promotional costs.

This executive brief explores new ways to use advanced analytics and artificial intelligence to drive automotive buying demand and drastically improve the effectiveness of your marketing efforts.