How a Financial Services Company Delivers Giga-Scale Offer Management With the FICO^® Blaze Advisor^® Decision Rules Management System

Within the banking industry, marketing offers have to navigate a fine line between risk, timing and profitability. The massive proliferation of customer data, complexity of decision criteria, and shifting priorities all place a substantial burden on the decision rules system powering these offers, and any lag in performance can reduce, if not nullify, the benefit of using such a system.   Download our white paper now to learn how one mid-sized financial services institution deployed a decision rules system based on FICO Blaze Advisor^® DRMS technology, in under two months, to:

• Proactively identify prospects for financial services and assess eligibility for inclusion in marketing campaigns.
• For each eligible prospect, select the most relevant product offer and approach through optimal channel of direct marketing.
• Process large volumes of data efficiently (leveraging Hadoop), extend timely enticements, and improve deal-close and performance metrics.