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The New Pharma Marketing

The New Pharma Marketing

Managing the complexity to effectively connect with consumers and provider

White paper

Understanding the New Complexity in Pharmaceutical Marketing

The traditional marketing pathways to health care providers and consumers are radically changing with the growth of digital technology and internet-based communications. The evolving approach for pharmaceutical marketing integrates existing channels such as websites and email with social media, texting and mobile apps. And as the consumer assumes a stronger partner role in researching and choosing treatments, so does the complexity grow in assuring trusted information is shared with the right people at the right time.