Post-Crisis Analytics: Six Imperatives

One response to the severity of the recent economic crisis is increasing demand for analytics. Forrester Research predicts that the market for predictive analytics and data mining will grow at a

rapid pace to US$ 1,8 billion by 2014.

You can gauge the demand for analytics, in part, by the high- profile acquisitions of analytics companies by the world’s largest technology players, and by the rapid announcements of new analytic products and platforms.