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When Is Big Data the Way to Customer Centricity?

Insights - Next-generation analytic learning finds critical insights in an ocean of false clues

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Two trends challenging business thinking today-Big Data and customer centricity-seem, at first, to be antithetical. Driving decisions from more and more data raises the specter of dehumanizing

business interactions. But the real value of Big Data for business is the opportunity to learn about our customers at such depth and speed that we can truly put them at center stage.