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Which Retail Analytics do You Need?

Insights - To increase ROI, match the right analytic techniques to your business objectives

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The most competitive retailers today are increasing response rates and revenues by using predictive models and other analytics to make relevant, personalized, precisely timed offers to customers.

Analytics provide a concrete means of realizing the long-standing exhortation to "Know your customer." They enable retailers to treat customers differently, even individually, based on insights into their desires, preferences and future behavior