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Five Keys to Out-Pricing (Not Under-Pricing) Competitors

Embedding customer-centric pricing power into your operational DNA

White paper

Frequentemente, a frase "preços competitivos" é usada para indicar preços mais baixos do que o dos concorrentes. Mas uma instituição financeira que consegue fazer ofertas a preços mais altos e ainda ganhar o negócio é ainda mais competitiva. And if these transactions raise not only margins and profits, but customer satisfaction and share of wallet, that company is truly a formidable competitor.

This paper examines customer-centric pricing optimization, which encompasses far more than just price. We look at how financial services can make astute decisions about the entire offer, based not only on detailed predictions of customer value, sensitivities and behaviors, but also on customer attitudes and choices revealed at the point of sale.