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10 de junho de 2014

Akbank Extends Fraud Protection to Deposit Accounts and Mobile Payments Using FICO System

10 de junho de 2014

Turkish banking leader will use Falcon Fraud Manager to advance enterprise fraud protection

ISTANBUL—June 10, 2014—FICO (NYSE:FICO), a leading predictive analytics and decision management software company, today announced that Akbank, one of Turkey’s leading financial institutions, will extend its use of FICO® Falcon® Fraud Manager to monitor demand deposit account (DDA) transactions, including online and mobile transactions. Akbank will be one of Europe’s first banks to monitor fraud on each customer’s card transactions, online banking, mobile banking and other activity using one system.

Akbank already uses FICO Falcon Fraud Manager to check credit and debit card transactions for suspicious activity, to monitor its merchant network for potential fraud, and to stop fraudulent applications for credit cards. By using one system to monitor credit and debit transactions, Akbank will further strengthen its fraud monitoring and perform customer-level fraud checks across multiple channels, including online banking, mobile banking, ATMs, call centers and branches.

With this richer stream of data, the FICO system can detect suspicious patterns faster and increase customer security. Akbank's fraud team will use the system to deploy multiple fraud detection algorithms and manage fraud cases to speedy resolution using the advanced customer-level case management functionality in FICO Falcon. Akbank is using advanced analytics developed by FICO that examine both global and local fraud trends, and is also setting up special workflows for specific customer segments to improve performance.

"We have achieved very strong results using FICO Falcon Fraud Manager," said Yeşim Harbath, senior vice president at Akbank. "By integrating the DDA module, we will be increasing our enterprise fraud protection for our valued customers, and minimizing customer disturbance through more efficient detection. The Falcon system provides a lower operational cost than if we ran two different systems, and we will also gain in resource efficiency by managing and maintaining just one fraud system for all channels. We reviewed several solutions, but FICO had the strongest product and the most experience helping banks like ours succeed."

"As internet and mobile banking grow, a cross-channel view of a customer's banking activity becomes more important for stopping fraud," said Kerem Gul, who manages FICO's operations in Turkey from the company's new Istanbul offices. "We are proud to help banking leaders like Akbank make enterprise fraud management a reality."

With a consolidated asset size of close to USDUS$ 93 billion, a strong and extensive national distribution network comprising around 990 branches, 16.500 employees, more than 4 ATMs and 290.000 POS terminals, Akbank is one of the most valuable companies in Turkey in terms of its market capitalization. Akbank is also “the Most Valuable Banking Brand in Turkey” according to the “Brand Finance – Banking 500, 2014″ report, for the third consecutive year. The Banker, Euromoney, EMEA Finance and World Finance recognized Akbank as “the Best Bank of Turkey” in 2013. Akbank was also named “the Best Bank in the World in tech and innovation” by The Banker. In addition, the bank won “the Best Smart Phone App of the Year” award at Mobile World Congress—GSMA, held in Barcelona this year

FICO® Falcon® Fraud Manager is the most accurate and comprehensive solution for detecting payment fraud, reducing losses by up to 50 percent. Protecting more than 2,5 billion payment accounts worldwide, Falcon Fraud Manager detects fraud while minimizing both operational costs as well as adverse customer impacts.

Sobre a FICO
A FICO (NYSE: FICO) é uma grande empresa de software analítico que ajuda empresas em mais de 90 países a tomar melhores decisões que levem a níveis mais elevados de crescimento, rentabilidade e satisfação do cliente. O uso inovador que a empresa faz do Big Data e de algoritmos matemáticos para prever o comportamento do consumidor está transformando setores inteiros. A FICO fornece software analítico e ferramentas utilizadas em vários setores para gerenciar riscos, combater a fraude, construir relacionamentos mais rentáveis com os clientes, otimizar operações e cumprir regulamentações governamentais rigorosas. Many of our products reach industry-wide adoption. These include the FICO® Score, the standard measure of consumer credit risk in the United States. As soluções da FICO utilizam padrões de código aberto e computação em nuvem para maximizar a flexibilidade, acelerar a implementação e reduzir os custos. A empresa também ajuda milhões de pessoas a gerenciar sua qualidade de crédito pessoal. FICO: Make every decision count™. Learn more at www.fico.com.

Contatos da sala de imprensa

Greg Jawski
Américas

greg.jawski@porternovelli.com
+1 212-601-8248

Darcy Sullivan
Europa, Oriente Médio e África

dsullivan@fico.com
+44 (0) 209-940-8719

Saxon Shirley
Pacífico Asiático

saxonshirley@fico.com
+65 6422-7795

Marisa Arribas
América Latina

marisaarribas@fico.com
+1 786 482 7231

Camila Placa
Brasil

camilaplaca@fico.com
+55 11 5189-8258