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12 de abril de 2007

Fair Isaac's Jeff Zabin to Keynote New England Direct Marketing Association Conference

12 de abril de 2007
(Minneapolis, Minnesota, USA) - Fair Isaac Corporation (NYSE:FIC), the leading provider of analytics and decision management technology, today announced that Jeff Zabin, a noted business book author and director in the company's marketing solutions group, will deliver the closing keynote presentation at the New England Direct Marketing Association (NEDMA) Conference & Expo on June 14, 2007.

Zabin's presentation will survey the emerging trends and next-generation technologies reshaping the world of interactive marketing. He will explore how advances in customer data analytics enable companies to become less product-centric and more customer-centric. And he will explain how a new era of best-next-action marketing decisions will allow companies to more effectively attract, retain, and leverage profitable customers.

The NEDMA Conference & Expo provides attendees with insights and first-hand knowledge to help keep up with the frenetic pace of change in marketing. The conference is being held on June 13-14, 2007 at Bentley College in Waltham, MA.

In addition to this conference, Zabin is scheduled to speak at several other business forums over the next few months. These include the eMarketing West Conference, Marketing and Branding Excellence 2007, hosted by the American Strategic Management Institute, and both the San Francisco and New York City chapters of the American Marketing Association.

About Fair Isaac
Fair Isaac (NYSE:FIC) makes decisions smarter. The company's solutions and technologies for Enterprise Decision Management give businesses the power to automate more processes, and apply more intelligence to every customer interaction. Through increasing the precision, consistency and agility of their decisions, Fair Isaac clients worldwide increase sales, build customer value, cut fraud losses, manage credit risk, reduce operational costs, meet changing compliance demands and enter new markets more profitably. Founded in 1956, Fair Isaac powers hundreds of billions of decisions per year in financial services, insurance, telecommunications, retail, consumer branded goods, healthcare and the public sector. Fair Isaac also helps millions of individuals manage their credit health through the www.myfico.com website.

Contatos da sala de imprensa

Greg Jawski
Américas

greg.jawski@porternovelli.com
+1 212-601-8248

Darcy Sullivan
Europa, Oriente Médio e África

dsullivan@fico.com
+44 (0) 209-940-8719

Saxon Shirley
Pacífico Asiático

saxonshirley@fico.com
+65 6422-7795

Marisa Arribas
América Latina

marisaarribas@fico.com
+1 786 482 7231

Milla Delfino
América Latina

milladelfino@fico.com
+55 11 97673-6583