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SAN JOSE, Calif. — October 23, 2018 —
FICO, a leading analytics company and gold level member of the Oracle Partner Network (OPN), today announced that its streaming analytics platform FICO® Decision Management Platform Streaming (DMP Streaming) has achieved ‘Powered By’ Oracle Cloud status.
FICO’s DMP Streaming service running on Oracle Cloud Infrastructure helps retailers deepen personalization through the innovative use of streaming analytics. With FICO DMP Streaming, retailers can engage customers better by using contextually relevant and tailored decisions that unify in-the-moment interactions with data from customer databases and offline channels.
Retailers everywhere are keen to leverage what they know about customers to tailor and personalize the customer experience. FICO DMP Streaming allows retailers to quickly and easily turn data generated from customer interactions into immediate, precise, and personalized marketing programs. An intuitive user interface makes it simple for users to consume data from a variety of sources, across channels, to build a data-informed and analytically-driven solution, all without having to write a single line of code.
Ao usar o DMP Streaming no Oracle Cloud, as organizações podem obter benefícios superiores de desempenho e custo. Utilizing Oracle Cloud Infrastructure allows retailers to roll out improved market programs in minutes and realize value within hours.
“Rapidly accumulating volumes of information presents a unique opportunity for organizations that want to make decisions in real-time and based on a wide range of data,” said Doug Clare, vice president of product marketing at FICO. “With DMP Streaming, companies can build powerful solutions that link offline and online behaviors from their customers into unified customer profiles that transform personalization and engagement with their brands. Deploying in Oracle Cloud Infrastructure further extends our ability to serve the Oracle community by enabling users to easily reap the benefits of DMP Streaming by reducing time-to-market with unprecedented performance and scale.”
FICO DMPS is part of the FICO Decision Management Suite which was recently named a leader in Digital Decision Platforms by an independent research firm. To learn more, click here.
Sobre a FICO
FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956 and based in Silicon Valley, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 185 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 100 countries do everything from protecting 2,6 billion payment cards from fraud, to helping people get credit, to ensuring that millions of airplanes and rental cars are in the right place at the right time. Learn more at http://www.fico.com
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners
FICO is a registered trademark of Fair Isaac Corporation in the United States and in other countries.
Oracle and Java are registered trademarks of Oracle and/or its affiliates.
Greg Jawski for FICO E-mail: email@example.com Telefone: +1 212-601-8248
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