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7 de julho de 2014

FICO Infographic: Analytics That "Think" Like Humans

7 de julho de 2014

Stopping fraud, recognizing faces and detecting hackers are a few ways artificial intelligence software is acting human … for the good of humans

SAN JOSE, Calif.—July 7, 2014—FICO (NYSE:FICO), a leading predictive analytics and decision management software company, today published an infographic that illustrates various ways in which Big Data analytic software mimics processes in the human brain. These applications of artificial intelligence address a range of real-world challenges, from combatting financial crimes and computer hacking to verifying identities.

The infographic focuses on four examples of artificial intelligence analytics that work the way people think, and are used in business applications today. These include:

  • Neural networks that use connections between bits of data to detect payment fraud in real time, as used in FICO® Falcon® Fraud Manager, which protects 2,5 billion payment card accounts worldwide;
  • Deep networks that use multiple layers of data processing to recognize human faces and speech;
  • Neuro-dynamic programming that improves areas such as conversational virtual agents in travel bookings, by continually recalculating the optimal action to take as new data becomes available;
  • Cyber analytics that protect computers from hackers by recognizing control relationships between two entities (e.g., “victim” computer and “hostbot” computer).

"The human brain is the smartest computer ever known - and it's still a great mystery," said Dr. Andrew Jennings, chief analytics officer at FICO and head of FICO Labs. "As researchers develop theories about how the brain works, data scientists are increasing the power, capacity and speed of analytic technology. The combination of these two phenomena - applying new theories of neuropsychology to develop sophisticated analytics software - will enable us to solve previously unsolvable problems."

FICO’s artificial intelligence infographic can be viewed and downloaded at www.fico.com/AI. For more FICO infographics, visit www.fico.com/infographics.

Sobre a FICO
A FICO (NYSE: FICO) é uma grande empresa de software analítico que ajuda empresas em mais de 90 países a tomar melhores decisões que levem a níveis mais elevados de crescimento, rentabilidade e satisfação do cliente. O uso inovador que a empresa faz do Big Data e de algoritmos matemáticos para prever o comportamento do consumidor está transformando setores inteiros. A FICO fornece software analítico e ferramentas utilizadas em vários setores para gerenciar riscos, combater a fraude, construir relacionamentos mais rentáveis com os clientes, otimizar operações e cumprir regulamentações governamentais rigorosas. Many of our products reach industry-wide adoption. These include the FICO® Score, the standard measure of consumer credit risk in the United States. As soluções da FICO utilizam padrões de código aberto e computação em nuvem para maximizar a flexibilidade, acelerar a implementação e reduzir os custos. A empresa também ajuda milhões de pessoas a gerenciar sua qualidade de crédito pessoal. FICO: Make every decision count™. Learn more at www.fico.com.

For FICO news and media resources, visit www.fico.com/news.

FICO, Falcon and “Make every decision count” are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

Contatos da sala de imprensa

Greg Jawski
Américas

greg.jawski@porternovelli.com
+1 212-601-8248

Darcy Sullivan
Europa, Oriente Médio e África

dsullivan@fico.com
+44 (0) 209-940-8719

Saxon Shirley
Pacífico Asiático

saxonshirley@fico.com
+65 6422-7795

Marisa Arribas
América Latina

marisaarribas@fico.com
+1 786 482 7231

Milla Delfino
América Latina

milladelfino@fico.com
+55 11 97673-6583