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22 de outubro de 2018
SAN JOSE, Calif. — October 22, 2018
FICO was named a leader by Forrester Research in its report, The Forrester New Wave™: Digital Decisioning Platforms, Q4 2018. To download the full report, click here.
To deliver highly differentiated and real-time customer interactions, organizations are starting to use advanced analytics, business rules and process optimization to become adept at predicting and creating personalized experiences that are on target with customer needs.
According to a separate Forrester report*, "A key challenge in digital business [is] deciding what to do in the customer's moment of need - and then doing it. Digital decisioning software capitalizes on analytical insights and machine learning models about customers and business operations to automate actions… for individual customers through the right channel."
In The Forrester New Wave: Digital Decisioning Platforms report**, Forrester evaluated decisioning platform vendors and named FICO a leader with "world-class decision management and analytics." Forrester went on to state, "FICO is best for companies automating consequential business decisions. Because FICO supports both business-rules authoring and advanced analytics modeling, enterprises can use FICO to make sophisticated decisions. FICO also offers business solutions that encapsulate decision expertise for vertical and horizontal applications."
“We are honored to be named by Forrester as a leader in this emerging market of digital decisioning platforms,” said Bill Waid, vice president and general manager of FICO® Decision Management Suite. “FICO has deep roots and expertise in data analytics and we’ve been at the forefront of helping businesses take action from intelligent data and measure the effectiveness of that action with an eye to improving outcomes.”
To download the full report, click here.
Sobre a FICO FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956 and based in Silicon Valley, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 185 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 100 countries do everything from protecting 2,6 billion payment cards from fraud, to helping people get credit, to ensuring that millions of airplanes and rental cars are in the right place at the right time.
Learn more at http://www.fico.com
*The Dawn of Digital Decisioning (April 19, 2018)
**The Forrester New Wave™: Digital Decisioning Platforms, Q4 2018 (October 18, 2018)
Greg Jawski for FICO
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