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30 de julho de 2014

FICO Survey: Mobile Banking Drives Customer Loyalty and Satisfaction

30 de julho de 2014

8 in 10 consumers who use mobile banking apps are satisfied with their bank

SAN JOSE, Calif.—July 30, 2014—A comprehensive survey of U.S. bank customers conducted for FICO (NYSE:FICO), a leading predictive analytics and decision management software company, found that 82 percent of mobile banking app users are satisfied with their bank, compared with only 71 percent among those who do not use a mobile banking app, and 76 percent of the mobile app users are likely to recommend their bank, compared with only 67 percent of the non-users.

"Mobile apps present a tremendous opportunity for banks to grow customer loyalty and add value," said David Vonk, who leads the North American banking practice at FICO. "Banks that have made the mobile investment need to encourage their customers to actually use their mobile app, especially as busy consumers, especially Millennials, use smartphones and tablets to manage all aspects of their lives."

The survey also found large generational differences in the way customers interact with their banks that could have business implications. Specifically, 70 percent of Millennials, aged 25-34, said they use mobile bank apps. The percentage fell to 54 percent for customers aged 35-49. Among customers aged 50 or older, just 36 percent said they used their banks' mobile apps.

In addition, Millennials were more likely than older customers to interact with their banks via text messaging. While 16 percent of Millennials expressed a preference for texting over other means of communication, 9 percent of customers ages 35-49 and 5 percent of customers 50 or older expressed that preference.

Regarding the actual usage of mobile banking apps, 63 percent of Millennials surveyed used their banks' mobile apps. The percentage dropped to 54 for people aged 35-49, and to 36 percent for people aged 50 or older.

"With pressure growing from mobile and web-based financial service providers, traditional banks are finding it extremely important to keep existing customers engaged and satisfied," said Vonk. "Mobile apps give banks the opportunity for frequent, positive interactions with customers, especially Millennials, an even larger generation than the Baby Boomers. It's an opportunity banks can't afford to miss."

The survey of 991 U.S. banking customers was conducted online between March 5 and March 15, 2014.

Sobre a FICO
A FICO (NYSE: FICO) é uma grande empresa de software analítico que ajuda empresas em mais de 90 países a tomar melhores decisões que levem a níveis mais elevados de crescimento, rentabilidade e satisfação do cliente. O uso inovador que a empresa faz do Big Data e de algoritmos matemáticos para prever o comportamento do consumidor está transformando setores inteiros. A FICO fornece software analítico e ferramentas utilizadas em vários setores para gerenciar riscos, combater a fraude, construir relacionamentos mais rentáveis com os clientes, otimizar operações e cumprir regulamentações governamentais rigorosas. Many of our products reach industry-wide adoption. These include the FICO® Score, the standard measure of consumer credit risk in the United States. As soluções da FICO utilizam padrões de código aberto e computação em nuvem para maximizar a flexibilidade, acelerar a implementação e reduzir os custos. A empresa também ajuda milhões de pessoas a gerenciar sua qualidade de crédito pessoal.

FICO: Make every decision count™. Learn more at www.fico.com.

FICO and “Make every decision count” are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

For FICO news and media resources, visit www.fico.com/news.

Contatos da sala de imprensa

Greg Jawski
Américas

greg.jawski@porternovelli.com
+1 212-601-8248

Darcy Sullivan
Europa, Oriente Médio e África

dsullivan@fico.com
+44 (0) 209-940-8719

Saxon Shirley
Pacífico Asiático

saxonshirley@fico.com
+65 6422-7795

Marisa Arribas
América Latina

marisaarribas@fico.com
+1 786 482 7231

Camila Placa
Brasil

camilaplaca@fico.com
+55 11 5189-8258