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11 de novembro de 2014

FICO World 2014 Draws Sellout Audience in San Diego to Explore the New Customer Imperative

11 de novembro de 2014

1.200 attendees from 45 countries share new ideas for acquiring, serving and retaining customers profitably

SAN DIEGO—November 11, 2014—FICO (NYSE:FICO), the predictive analytics and decision management software company, today kicked off FICO™ World 2014, its largest conference in more than 16 years. The international conference on analytics-powered customer engagement strategies is opening to a sell-out crowd of more than 1.200 participants from 45 countries, with responsibility for marketing, risk management, fraud management, collections, IT and analytic development to explore new ideas for acquiring, serving and retaining customers profitably.

At FICO’s 36th corporate conference, the theme, “The New Customer Imperative,” is the backdrop for four days of informative sessions, hands-on demonstrations, and networking opportunities. The conference features more than 100 presentations from FICO experts and 80 organizations from around the world, including Barclays, Loblaw, Sprint, Southwest Airlines, SulAmerica and Wells Fargo. The presentations will address the hot topics in the areas of analytic innovation, credit scoring, customer growth and retention, customer originations, debt management, fraud and security, mortgage lending, regulatory compliance, and small business lending.

“For businesses looking for a deeper connection with customers, FICO World 2014 is the place to be,” said Will Lansing, CEO at FICO. “We have put together our most in-depth conference ever on Big Data analytics, customer engagement strategies and decision management technology. The ideas being explored here this week will define business success for years to come.”

FICO World features keynote presentations from Theresa Payton, former White House CIO, cybersecurity authority, identity theft expert and author of Privacy in the Era of Big Data; and Maribel Lopez, principal and founder of Lopez Research, enterprise mobility expert, and author of the forthcoming book, Right-Time Experiences: Driving Revenue with Mobile and Big Data. FICO President and CEO Will Lansing will speak about data protection in the era of Big Data, and FICO Chief Technology Officer Dr. Stuart Wells will deliver a sneak preview of new technologies and innovations under development. FICO World will also include a keynote panel of chief analytics officers from Ford Motor Credit, Caesars Entertainment and Lithium Technologies, chaired by Dr. Andrew Jennings, FICO’s chief analytics officer.

For the first time, FICO World includes a Decision Technology Forum, running in parallel with the conference. The Forum offers more than 20 sessions on how to accelerate development and deployment of analytic applications, implement smarter business decisions and take the best possible action in real time. Today, FICO is also holding its first Credit Boot Camp, a one-day event that offers an introduction to credit decision management for those new to the field or looking for a refresher course.

Sponsors for the four-day conference include WebEquity Solutions, Equifax, TSYS, Cognizant, OpenMarket, BankersLab, whitepages PRO, mblox, 41st Parameter, eBay Enterprise and FIS. FICO™ World runs November 11 through November 14 at the Sheraton San Diego Hotel and Marina. The latest news from FICO World is available at and on Twitter at @ficoworld and @ficonews at #ficoworld.

Sobre a FICO
A FICO (NYSE: FICO) é uma grande empresa de software analítico que ajuda empresas em mais de 90 países a tomar melhores decisões que levem a níveis mais elevados de crescimento, rentabilidade e satisfação do cliente. O uso inovador que a empresa faz do Big Data e de algoritmos matemáticos para prever o comportamento do consumidor está transformando setores inteiros. A FICO fornece software analítico e ferramentas utilizadas em vários setores para gerenciar riscos, combater a fraude, construir relacionamentos mais rentáveis com os clientes, otimizar operações e cumprir regulamentações governamentais rigorosas. Many of our products reach industry-wide adoption. These include the FICO® Score, the standard measure of consumer credit risk in the United States. As soluções da FICO utilizam padrões de código aberto e computação em nuvem para maximizar a flexibilidade, acelerar a implementação e reduzir os custos. A empresa também ajuda milhões de pessoas a gerenciar sua qualidade de crédito pessoal.

FICO: Make every decision count™. Learn more at

FICO and “Make every decision count” are trademarks or registered trademarks of Fair Isaac Corporation in the United States and in other countries.

For FICO news and media resources, visit

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