Why a Decision-First Approach Is Critical for Competitive Advantage

Companies are increasingly turning to data and analytics for competitive advantage. But more than 70% of enterprises report struggling to achieve consistently positive results despite spending more to build, maintain and analyze ever-larger data repositories.1 This may be because they are using the wrong approach. Rather than start with data, companies should apply a decision-first approach that begins with the business objective and decision model before considering data and analytic requirements. FICO^® DMN Modeler and FICO^® Decision Management Suite make creating, managing and executing clear decision models faster and easier than ever before.