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Winning Strategies for Telecom Customer Management

Resumo executivo

Hoje, é fácil para os clientes partirem, e eles têm menos razões para ficar. Em mercados de telecomunicações saturados, os concorrentes oferecem altos níveis de cobertura e serviço que são muito semelhantes. Years of price-based competition have left little room for differentiation and margins are stretched thin. To keep customers happy, you need to give them the devices, lines, features, apps and services they want-making relevant offers they can afford that are profitable for your business. Your strategies have to balance the complexities of credit risk, channel characteristics and agreements, price sensitivity, purchase motivators, attrition risk, profitability, lifetime value, and more-adapting as customer needs change over time.