Retailer Uses FICO Decision Management Suite to Sense and Respond in Real Time

Client: European Retailer

Challenge: Create a platform that leverages all customer interaction data and external sources to deliver real-time, personal offers in-store that recognize and reward each customer’s loyalty

Solution: FICO^® Decision Management Platform Streaming and FICO^® Xpress Optimization Suite

Results: The retailer proved in three weeks that their vision for the real-time offers platform was achievable at the massive scale and low latency they require