Best Next Action™ Technology for Telecommunication

O mercado de telecomunicações está muito saturado. Na maior parte do mundo desenvolvido, quase todos os que desejam um celular conseguem comprar. There are opportunities for carriers to increase service usage or upsell customers on higher-value devices or services, but each new account generally comes at a competitor's expense-so customer retention is crucial.

Telecom service providers need to reduce losses, prevent churn and maximize revenue on their offerings. FICO's Best Next Action™ technology can be an important tool to achieve all of these objectives, either by presenting new offer terms or cross-selling other products and accessories to enhance the customer's telecommunications experience-the handset upgrade, better financing terms, insurance on the handset or a subscription service for content.