China Minsheng Bank Credit Card Center Grows Credit Card Business Using Intelligent Marketing and Instant Approvals

Client: China Minsheng Bank Credit Card Center, one of the 10 largest card issuers in APAC

Project Goal: Realize marketing digitalization, precisely segmenting customers and giving differentiated offering to improve marketing performance and customer experience; fully automating marketing campaign decisioning to increase efficiency; building up marketing operation cycle for continuously refinement

Solution: FICO® Blaze Advisor® decision rules management system

Results: China Minsheng Bank Credit Card Center now offers personalized marketing offers and automated approvals, which have increased response rates, reduced costs and improved customer loyalty.