Data Decisions PrescreenCentral™

Whether you are slowing marketing efforts during economic changes or moving forward with your original plan, it's hard to improve ROI on campaigns. Especially with an already limited budget, and reduced resources. Investing in the right tools to generate more personalized, effective offers will help you see the return you want while mitigating risk.

Data Decisions PrescreenCentral™ helps financial institutions such as regional banks and credit unions achieve more effective prescreen campaigns. It is a single solution from industry leaders Equifax and FICO for identifying qualified individuals, segmenting and refining your audience, and delivering personalized offers. It does this by bringing together the best consumer data, risk analytics, decision technology, and flexible marketing automation.