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FICO® Action Segments

A new solution for understanding customers' offer preferences and building stronger, more valuable customer relationships


The overwhelming majority of leading financial services firms today rank retention and cross-selling as a critical objective to success. To help firms move from product-oriented "carpet bombing" to customercentric cross-sell and up-sell marketing, FICO has introduced FICO® Action Segments. This new solution leverages FICO's unique segmentation technology to help firms identify the offers that will result in the highest business benefit.