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FICO® Marketing Accelerator Service

Accelerate marketing’s impact on profits through customer centricity


FICO® Marketing Accelerator Service delivers a clear path for improving your customer-centric marketing success from where you are today to where you need to be tomorrow. We will assess your current strengths and capabilities, identify opportunities for improvement and enhancement, and lay out steps to move to a customer-centric marketing model. We emphasize the use of data in customer identification, decision making and advanced analytic solutions. FICO Marketing Accelerator Service is flexible and customizable, so you can tackle technology, analytic or strategic capabilities needed to achieve goals and solve specific business challenges.