Lessons Learned: How to avoid the common mistakes in champion/challenger testing

What we've learned about challenger strategies Organizations are always striving to build better decision-making models as a way to increase operational efficiency and beat the competition. However, failure to properly test new challenger strategies is a common mistake we see, along with switching out challenger strategies too quickly or failing to properly design the test and monitor results.

In this paper, we’ll share our lessons learned and best practices to deploy and evaluate challenger strategies to effectively drive process innovation and improvement.