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The Golden Age of AI | FICO World 2025

How FICO and Bradesco Are Operationalizing AI to Deliver Hyper-Personalized Credit and Fraud Decisions at Scale

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The term "Golden Age of AI" describes the current era of rapid advancements and widespread adoption of artificial intelligence technologies. This has led to innovative applications across not just industries, but also individuals and communities. As businesses increasingly recognize the efficiency and quality benefits AI can bring to their operations and customer service, they are getting serious about maximizing the value of further AI investments. In this Golden Age of AI, companies that are energized by the right motivations and empowered with the right tools, will achieve reliable, repeatable results with AI and Gen AI by operationalizing these technologies and demonstrating their trustworthiness.

Bradesco uses AI to develop hyper-personalized credit solutions. By leveraging FICO’s advanced AI decision engine, Bradesco is delivering tailored credit options that meet individual customer needs in real time—resulting in higher conversion rates, greater customer engagement, and enhanced satisfaction. 

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