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Big Data: Overhyped or Underexploited?

Insights—Six analytic practices that extract more value and amplify performance.


The honeymoon of business and Big Data is over. Lately, Big Data has been the target of a bit of backlash, including from the New York Times, Harvard Business Review, Wired and the Financial Times. That's probably because we've reached a moment of truth-a point where, early vision aside, companies must figure out conclusively how to use Big Data analytics in profitable ways.