FICO Infographic: Analytics That "Think" Like Humans

Stopping fraud, recognizing faces and detecting hackers are a few ways artificial intelligence software is acting human … for the good of humans

SAN JOSE, Calif.—July 7, 2014—FICO (NYSE:FICO), a leading predictive analytics and decision management software company, today published an infographic that illustrates various ways in which Big Data analytic software mimics processes in the human brain. These applications of artificial intelligence address a range of real-world challenges, from combatting financial crimes and computer hacking to verifying identities.

The infographic focuses on four examples of artificial intelligence analytics that work the way people think, and are used in business applications today. These include:

• Neural networks that use connections between bits of data to detect payment fraud in real time, as used in FICO^® Falcon^® Fraud Manager, which protects 2,5 billion payment card accounts worldwide;
• Deep networks that use multiple layers of data processing to recognize human faces and speech;
• Neuro-dynamic programming that improves areas such as conversational virtual agents in travel bookings, by continually recalculating the optimal action to take as new data becomes available;
• Cyber analytics that protect computers from hackers by recognizing control relationships between two entities (e.g., “victim” computer and “hostbot” computer).

"The human brain is the smartest computer ever known - and it's still a great mystery," said Dr. Andrew Jennings, chief analytics officer at FICO and head of FICO Labs. "As researchers develop theories about how the brain works, data scientists are increasing the power, capacity and speed of analytic technology. The combination of these two phenomena - applying new theories of neuropsychology to develop sophisticated analytics software - will enable us to solve previously unsolvable problems."

FICO’s artificial intelligence infographic can be viewed and downloaded at www.fico.com/AI. For more FICO infographics, visit www.fico.com/infographics.

Über FICO
FICO (NYSE: FICO) ist ein führender Anbieter von Predictive Analytics und Softwarelösungen für Entscheidungsmanagement, das Unternehmen in über 90 Ländern dabei unterstützt, bessere Entscheidungen zu treffen, um Wachstum, Profitabilität und Kundenzufriedenheit zu steigern. Der zukunftsweisende Einsatz von Big Data und mathematischen Algorithmen zur Erstellung von Prognosen zum Kundenverhalten hat ganze Branchen grundlegend gewandelt. Die Analytics-Softwarelösungen und -Tools von FICO werden in den verschiedensten Branchen verwendet, um Risiken und Betrugsfälle zu verringern, profitablere Kundenbeziehungen aufzubauen, Abläufe zu optimieren und strenge regulatorische Vorgaben zu erfüllen. Many of our products reach industry-wide adoption. These include the FICO^® Score, the standard measure of consumer credit risk in the United States. FICO-Lösungen integrieren Open-Source-Standards und Cloud Computing, um so maximale Flexibilität und schnelle Bereitstellung zu ermöglichen und Kosten zu reduzieren. Das Unternehmen hilft Millionen von Menschen dabei, ihren persönlichen Kreditstatus zu verwalten. FICO: Make every decision count™. Learn more at www.fico.com.

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