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While the term Digital Transformation isn’t new – it goes back to the 1970s, when the first Decision Support Systems represented major “transformation”– it has come into vogue again in recent years, as Digital Disruption and disintermediation wreak havoc on traditional data-driven industries.
Today, leading industry analysts and top consulting firms are advising their clients to make Digital Transformation their top priority… urging them to reengineer their teams, processes, and technology to develop a 360-degree digital protective cocoon around each customer called “customer centricity.”
Customer centricity is the key to warding off would-be disruptors, while taking customer service – and thus retention and long-term profitability – to an entirely new level. It requires a perfect balance between business strategy, technical execution, and the right IT infrastructure: each collaborating to always empower, but never overpower the other. Failing to understand that delicate balance is the reason 70% of Digital Transformation efforts fall short of their goals.
For more than 60 years, FICO has been the world leader in analytically-driven decisioning solutions, helping our customers out-smart their most vexing business challenges. Today, businesses around the globe in a wide range of industries rely on FICO to achieve, and even surpass, their Digital Transformation goals. Our unique analytics-driven approach to better, smarter, more profitable decisions is helping them succeed in outpacing both their traditional competitors and new disruptors. For more information on FICO’s Digital Transformation capabilities, please visit the following resources: