American Banker, Arizent Research Executive Survey
Digital Disruption, transformation, and customer centricity (Sponsored by FICO).
About the survey
Arizent Research, a business information company serving financial and professional services industries – and publishers of noted brands like American Banker, Digital Insurance, and more than a dozen others – recently conducted one of the most extensive online surveys ever undertaken on digital transformation and digital disruption.
Sponsored by FICO, the survey generated hundreds of detailed responses from financial services executives from around the world. And what they had to say about their preparedness for disruption, and their progress towards transformation, will astonish you.
- Only 3% of banks are fully confident that they are “disruption-proof”
- Only 5% are successfully using all of the data across their enterprise to make customer-centric decisions
- Only 7% are completely confident that their current data and processes empower smarter instantaneous decisions
The survey results paint a sobering picture of the state of the financial services industry… but they also provide a roadmap for building customer-centric digital transformation solutions that increase customer satisfaction, retention, and long-term profitability. To learn about the survey and its important findings, register to download the assets below.