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Attract & Engage

Stand out from the crowd with acquisition tailored to the needs of every prospective customer.

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FICO #1 in Innovation

#1 in Innovation for Retail Finance and AI and Decision Management Platform

FICO awarded first place in six categories on risk and compliance technology in the 2023 Chartis RiskTech100® Report, including Innovation for the sixth year in a row.

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Innovators win with FICO


increase in revenue within 12 months


jump in application volumes


rise in new account wins
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Stand out from the crowd to acquire new customers.

Do you fit today’s customer needs, and can you meet tomorrow’s demands? In a hugely competitive marketplace, all businesses need to grow and acquire new customers. FICO accelerates your ability to consistently deliver personalized analytically driven offers to achieve a faster time to “yes.” Successful conversions will see prospects become lifelong customers.

Why lose your customers to the competition?

Make faster, smarter, and cost-effective prescreened decisions to acquire and retain the right customers.

Attract and engage customers by personalizing offers and communications. FICO Platform can optimize your interactions in real time to help win and retain more new customers with the right decisions and improved engagement. It empowers faster, smarter decision management, freeing up your IT teams to focus time, effort, and resources on creating and quickly delivering the very best opportunities.

Why FICO? With more than 60 years’ innovation and pioneering work in predictive analytics, machine learning, and artificial intelligence, FICO Platform provides a complete, end-to-end set of composable capabilities.

"We needed to process applications faster, and approve applications in real time, in line with the Care by Volvo digital vision. Moving to FICO and its cloud-hosted digital decisioning solution gave us the speed and consistency we needed to improve the service and roll it out.”

Fredrik Nero, Product owner
Volvo Cars
Electric Volvo SUV

How it works

See how you can make your business goals a reality and overcome your toughest challenges with a solution trusted by leading organizations worldwide.

Find the Customer

Grow your business by identifying even more of the right new customers. By adopting common risk criteria to both audience identification and credit decisions puts you on the path to faster approvals and more successful customer acquisition.


Make the most of your limited marketing budgets and resource and time constraints. Faster, smarter, and more accurate prescreening of prospects will ensure you cost-effectively reach even more untapped customer segments and help drive your growth.

Response Modeling

Success hinges on creating the right offers at the right time. We can help you reach prospects and deliver opportunities that resonate via any digital channel.

Personalize the Offer

Personalization is everything in today’s digital world. It’s simply a matter of combining predictive analytics into prospects’ journeys to define likely outcomes, along with prescriptive analytics to highlight the best action to take.

Engage & Acquire

All businesses want to win, acquire, and retain more customers. FICO empowers you to deliver attention-grabbing offers, real-time personalized decisions, and a faster time to “yes” to help successfully convert prospects into lifelong customers.

Track Customer Success

Happy customers are loyal customers. FICO Platform continuously updates their profiles to ensure you continuously have a comprehensive view. It’s all underpinned by analytics, machine learning, and AI — and it informs how you best engage with them by continually meeting their needs at every touchpoint.


Learn how FICO solutions can empower you to make smarter, personalized decisions, streamline operations, and improve the customer experience.

Application Fraud

Can you prevent first-party, third-party, and synthetic identity fraud and provide customers with great service?

Customer Management

Your customers’ needs can shift in an instant. Monitor changes and develop real-time 360-degree customer views of account performance with FICO’s advanced customer management technology.

Pricing Optimization

Personalize offers balancing business objectives and constraints for profitable, optimal pricing decisions that enhance customer experience.


Open more accounts, retain, and grow your customer base without increasing exposure to risk.


Optimization and automation offer underwriters what’s needed most — speed, scale, and control.

Customer Communications for Fraud

An intelligent omni-channel digital customer communication management solution for to provide low-friction, high-security fraud alert resolution


ARM enables faster time to “yes” by approving loan applicants quicker, driving increased profitability, streamlining your operations, and reducing regulatory risk.

Customer Acquisition

Outshine the competition and reach new heights. Predictive analytics and enhanced customer onboarding give you the power to achieve portfolio growth while staying within resource constraints.

Consortium Scores

Smarter, faster credit risk assessment to enhance your bottom line.


Money 20/20

Stop by at our booth at Money 2020 in Amsterdam!
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Related industries

With 60+ years of pioneering work in predictive analytics and artificial intelligence, FICO powers industries across the world with the most advanced science available.


Create personalized, delightful customer experiences to build long-term, profitable relationships — all powered by AI/ML analytics and decisioning.
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Collection Agencies

Reach more customers with fewer agents with digital , customer-centric debt collection strategies.
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Energy and Utilities

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Healthcare insurance automation that drives smarter, faster, and more insightful decisions and benefits for patients, providers, and payers.
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Insurance automation that drives smarter, faster, more profitable policyholder strategies and decisions
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Create more value and higher efficiency by optimizing your manufacturing operations.
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Retail & E-commerce

Meet the needs of the “always on” customer by optimizing the retail customer journey.
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Telecommunications, Media & Entertainment

The telecommunications sector is continually evolving, transforming, and growing at unprecedented speed to meet rising consumer demand for ever-more services in our increasingly connected world.
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Drive business growth and customer satisfaction with industry-leading analytic insights.
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From the FICO Decisions blog

Get the latest insights, solutions, and strategies for improving business results from the FICO experts and thought leaders.
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August 11, 2022

How Banking CIOs Can Leverage IT Agility to Enable the Business

Instead of supporting a piecemeal set of disconnected enterprise applications, IT can lead the way in advocating for platform-based solutions that will scale across use cases.
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Engage and win more customers today

Speak to an expert

We can connect you directly to an advisor.

Request a demo

After we learn about your unique needs, we’ll organize a customized demo.

Join the FICO Community

As a customer, you’ll be part of global network of fellow innovators.
Contact us