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Using analytics to monitor customer behavior and improve sales.
The Students of Georgetown, Inc., commonly known as "The Corp" at Georgetown University in Washington, D.C. is the largest entirely student-run non-profit corporation in the world.
As participants in the FICO Academic Engagement Program, Georgetown students had the opportunity to analyze Big Data from their seven storefronts using some of the industry's most widely used analytics tools. Find out how The Corp leveraged their findings from FICO analytics to monitor customer behavior and improve sales.