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Sharpening marketing strategies with decision modeling.
KeyBank is a U.S. regional bank headquartered in Cleveland, Ohio with a footprint that includes 15 states via a network of more than 1,200 branches.
After bringing credit card portfolios back in house, KeyBank sharpened their marketing strategies to identify the right customers for each offer with FICO Decision Management Suite analytics. Find out how KeyBank use a transactor model to determine the right offer to present to customers.