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Shop Direct is a multi-category digital retailer based in the UK, and one of the largest online unsecured credit providers. The retailer offers its customers online access to tens of thousands of products from clothing and furniture to electrical goods and digital downloads.
In order to create a better customer experience throughout the collection lifecycle, Shop Direct is using FICO Xpress Optimization to create action-effect models that eliminate collection biases and determine the optimal communication method for each customer.