Understanding the promise of analytics — predictive and prescriptive — is a lot easier than building applications that deliver on an optimal customer experience.
1. Digital decisioning platforms, or decision management suites, have sprung from the promise of analytically powered applications — applications that deliver, in real time, optimal customer offers where and when customers need them. These applications operationalize data insights in unique ways to deliver and automate consistent customer engagements. This promise, as powerful as it may be, is far more difficult for most businesses to create and institutionalize. This is where digital decisioning platforms have evolved: to make it easier to deliver these applications by integrating all the capabilities necessary to make them real.
2. Building prescriptive applications and decision management solutions is a multi-disciplinary capability that often includes data management, analytics and AI expertise, rules creation and management, optimization and operational science, business management, and application development. Only digital decision solutions integrate these disparate disciplines into a connected experience optimized to share data, enhance collaboration, and deliver a truly unique customer engagement.
3. It’s not just the obvious disciplines, however, that power digital decisions by themselves. It is the knowledge — the expert logic that uses data as input to arrive at the best possible decision. In business, that decision logic is embedded in the brains of your organizations’ most valuable asset — employees — C-suite executives, finance and marketing managers, and dozens of other roles. Digital decisioning platforms have to have a mechanism for capturing, managing, and operationalizing that knowledge.
4. Another defining capability is that digital decisioning solutions enable business experts to author business rules or business engagement logic in a way that does not require coding or extensive training. Successful solutions empower users to create and manage both simple and complex decisions.
Also sometimes referred to as decision management suites, a decision platform is a set of tools and capabilities that leverage a common infrastructure for doing decision automation and management. These capabilities include some combination of data ingestion and wrangling, predictive analytics, rules authoring, optimization, service orchestration, asset management, and learning loop. It may also include low code application development as required. A decision platform should provide all the authoring and decision design capabilities along with analytic and decision execution, tracking, maturity testing, and audit.
“A good decision is based on knowledge and not on numbers.” — Plato
We believe there are a number of critical capabilities required to be a true digital decisioning platforms. You can learn more by checking out the FICO® Platform.
The term digital decisioning platforms originates from Forrester Research. You can download their Digital Decisioning Platforms Report for free.
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