Point-of-Sale: The New Battleground for Bank Marketers

You won’t get much argument from financial marketers if you claim that marketing is changing—although you might get some pushback if you assert that traditional methods are dead. So-called “traditional” approaches to marketing—outbound approaches like direct mail and mass media advertising—get rapped for being intrusive or interruptive and for declining effectiveness. In contrast, SEOPressor calls inbound marketing (which includes tactics like content marketing and social media) the “new” marketing because it’s … well, because it’s not the old marketing.