Point-of-Sale: The New Battleground for Bank Marketers

Release Documentation
Radial circle

Analyst/Partner Collateral

You won’t get much argument from financial marketers if you claim that marketing is changing—although you might get some pushback if you assert that traditional methods are dead. So-called “traditional” approaches to marketing—outbound approaches like direct mail and mass media advertising—get rapped for being intrusive or interruptive and for declining effectiveness. In contrast, SEOPressor calls inbound marketing (which includes tactics like content marketing and social media) the “new” marketing because it’s … well, because it’s not the old marketing.
Download your free Analyst/Partner Collateral
FICO may send me news & updates via email.
I agree to the Terms and Privacy Notice.

Take the next step

Connect with FICO for answers to all your product and solution questions. Interested in becoming a business partner? Contact us to learn more. We look forward to hearing from you.