Client: Banco Ficohsa, a top 10 bank in Central America.
Challenge: The bank wanted to be more consistent, agile and segmented with its implementation of strategies in originations and account management.
Solution: FICO® Blaze Advisor® decision rules management system, FICO® Decision Optimizer.
Results: By applying rules and optimization technology, Banco Ficohsa has increased sales and profits by millions of dollars per year. In addition, it has reduced time to market for new and updated strategies, reduced IT involvement and increased granularity of segmentation.
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