"When we started to overlay the value of the customer, it made a significant difference in terms of how we’re going to market to them, the channels we’re going to use and the overall relationship we’re going to develop with that customer.” — Mark Merritt, Canadian Tire Financial Services Client: Canadian Tire Financial Services, the financial services arm of Canadian Tire Corporation, Ltd., which operates more than 1,170 general merchandise and apparel retail stores and gas stations Challenge: Develop an actionable metric for measuring customer value Solution: Enterprise-level segmentation enabled through FICO® Segmentation Models Results: Developed customer segments that are strategically distinct and highly differentiated by value. Deploying strategies that refocus efforts on most valuable cardholders
Download your free Case Study
Take the next step
Connect with FICO for answers to all your product and solution questions. Interested in becoming a business partner? Contact us to learn more. We look forward to hearing from you.