Skip to main content


Absa provides seamless customer experience across business units with connected decisions.

Case Study

The realities of an economic downturn and increased domestic competition provided a clear strategic imperative for South Africa’s Absa Bank back in 2008.Its business practises needed to adapt to reflect a quickly changing marketplace, particularly in the area of retail banking credit risk. The bank wanted to be closer to its customers than ever before and chose the FICO™ Blaze Advisor® business rules management system to deliver it goals.

“We needed more flexibility in order to remain competitive. Specifically, when the downturn came in the economic cycle we needed the ability to rapidly adjust to the changes.” — Jaco Rossouw Head of Capability Development and Change at Absa Retail Credit Risk