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Case Study Chase

Chase strikes risk-reward balance with flexible strategy design

Case Study

At many organizations, building customer management strategies often pits marketing departments against their risk counterparts. But at Chase, these groups have found common ground.

“TRIAD 8 has helped our risk group work with our marketing people, refocusing us away from just expense reduction into thinking, ‘How can we provide the customer with the best experience at this time?’” says James Bryant, vice president, Home Lending Risk Management, JPMorgan Chase.

We’ve used TRIAD’s Configurable Decision Area to solve very diff erent types of problems. Whether retention or loss reduction, we can balance risk and marketing goals to attack each problemseparately—and successfuly." — James Bryant JPMorgan Chase