Centralized Decisions for Customer Engagement

Market Intelligence
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Case Study

Client: Global bank Challenge: The financial institution sought to alter its technology and decision systems to eliminate long and costly strategy changes. In addition, the bank needed to leverage more types of data and extract more value from it in order to create a stronger connection to its customers. Solution: Centralized Decision Service leveraging FICO® Blaze Advisor® decision rules management system and FICO® Decision Management Platform Streaming Results: The bank has increased its agility to make strategy changes in minutes versus months and has significantly reduced costs associated with IT and vendor licensing fees. By intelligently leveraging more data sources, it has boosted customer insights.
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