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China Minsheng Bank

Grows Credit Card Business with Instant Approvals

Woman using a credit card shopping online

Case Study

Client: China Minsheng Bank Credit Card Center, one of the 10 largest card issuers in APAC.

Challenge: Realize marketing digitalization, precisely segmenting customers and giving  differentiated offering to improve marketing performance and customer  experience; fully automating marketing campaign decisioning to increase  efficiency; building up marketing operation cycle for continuously refinement.

Solution: FICO® Blaze Advisor® decision rules management system.

Results: China Minsheng Bank Credit Card Center now offers offers and automated approvals, which have increased response rates, reduced costs and improved customer loyalty.

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