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China Minsheng Bank Credit Card Center Grows Credit Card Business Using Intelligent Marketing and Instant Approvals

Case Study

China Minsheng Bank Credit Card Center Grows Credit Card Business Using Intelligent Marketing and Instant Approvals

Case Study

Client: China Minsheng Bank Credit Card Center, one of the 10 largest card issuers in APAC

Project Goal: Realize marketing digitalization, precisely segmenting customers and giving differentiated offering to improve marketing performance and customer experience; fully automating marketing campaign decisioning to increase efficiency; building up marketing operation cycle for continuously refinement

Solution: FICO® Blaze Advisor® decision rules management system

Results: China Minsheng Bank Credit Card Center now offers personalized marketing offers and automated approvals, which have increased response rates, reduced costs and improved customer loyalty.