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Client: China Minsheng Bank Credit Card Center, one of the 10 largest card issuers in APAC
Project Goal: Realize marketing digitalization, precisely segmenting customers and giving differentiated offering to improve marketing performance and customer experience; fully automating marketing campaign decisioning to increase efficiency; building up marketing operation cycle for continuously refinement
Solution: FICO® Blaze Advisor® decision rules management system
Results: China Minsheng Bank Credit Card Center now offers personalized marketing offers and automated approvals, which have increased response rates, reduced costs and improved customer loyalty.