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ConAgra Foods transforms impersonal offers into engaging consumer experiences

Deeper insight into consumer behavior has led to more effective interactive marketing campaigns

Case Study

“The Precision Marketing Manager platform gives ConAgra Foods an unprecedented level of customization for our interactive marketing initiatives. We can create business logic and rules and apply them to any type of consumer experience. There’s simply no need to compromise.”

—Kevin Doohan Head of Interactive Marketing & CRM, ConAgra Foods