Client A regional credit union repeatedly recognized for outstanding service and focused on becoming a fully trusted financial partner to its members Challenge The organization needed to modernize its new member acquisition strategy from an ineffective process involving multiple technology vendors and impersonal prescreen campaigns Solution Equifax and FICO’s Data Decisions PrescreenCentral™, a cost-effective end-to-end solution for automating development and execution of prescreen campaigns Results A new agile solution with capabilities to achieve:Improved personalization of offers and higher ROI on campaigns Enhanced risk aware targeting so prospects get the best offer they qualify for Accelerated and more frequent prescreen campaigns Flexible technology allowing campaign adjustments as goals and resources change
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