Outsmarting the competition with optimization Banks have become increasingly competitive with pricing to protect their market share. Unfortunately, these pricing strategies often lead to reduced margins and higher risk. The key is to find a good balance between high profitability and low risk. This case study outlines how Česká Spořitelna Bank, the largest bank in the Czech Republic, has revolutionized its approach to customer offers by applying optimization to its decision strategies. This has resulted in raising not only profits and margins, but also customer satisfaction and uptake levels. Česká was awarded a Decision Management Award in 2015 for Customer Onboarding and Management as a result of its innovative use of optimization to drive profits.
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