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La Polar

The retailer disrupts its business model with data and analytics to revitalize customer relationships

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Case Study

Client: La Polar

Challenge: Recover from possible bankruptcy, improve weakened customer relationships, and strengthen the brand.

Solution: Custom behavioral model

Results: By using a behavioral model to govern account management decisions, La Polar has improved and streamlined the way it makes decisions and manages risk. Strengthened customer relationships have led to greater lifetime value and increased brand loyalty and sales.

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