La Polar
The retailer disrupts its business model with data and analytics to revitalize customer relationships
Case Study
Client: La Polar
Challenge: Recover from possible bankruptcy, improve weakened customer relationships, and strengthen the brand
Solution: Custom behavioral model
Results: By using a behavioral model to govern account management decisions, La Polar has improved and streamlined the way it makes decisions and manages risk. Strengthened customer relationships have led to greater lifetime value and increased brand loyalty and sales.
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